Programm

RUSSIAN HOTEL INDUSTRY CHIEF EXECUTIVES SUMMIT

Managing rapidly growing industry. Together!
Strategic investments in CIS and return rate. Successful hotel formats, management and development technologies 2009.

November 27th, Thursday, Day 1 of the Summit

November 27th, 10.30-19.00 Registration of participants

November 27th, 11.00-12.00 Light lunch for the summit participants

November 27th, 12.00-13.15
Plenary session I: CHIEF EXECUTIVES ABOUT THE MAIN ISSUES:

Global recession and “dividends” for Russian business. What is the impact of dramatic changes in global economy on national hotel industry?
Directions of the industry development: international expansion, regional growth, capitalization of players, premium segment burst. Analysis of growth drivers and their impact.
Business strategies: multiple formats, licenses, external management and seizure of territories. What are the best solutions for various scale companies? What shall bring success in a long-term perspective?
Hyperinflation of expenditures as major threat to industry. Analyzing possible mutual efforts of the summit to minimize business risks.
Growth financing: lending, internal financing, strategic investors, direct investment funds and open capital markets. Analysis of best solutions, and supply market.

November 27th, 13.15-13.30 Coffee break and participation in show rooms

November 27th, 13.45 – 15.00
Discussion panel:
‘PROMOTING SERVICES: MARKETING AND REPUTATION MANAGEMENT’

Key issues:

How to make your customers remember you. Marketing and public relations in promotion of hotel services.
Promoting business tourism services. Efficient advertising in corporate sector.
How to retain and strengthen position of the brand on the marker?
Reputation management in hotel industry.

November 27th, 13.45 – 15.00
Discussion panel:
“HOTELS AND TOURISM: OPTIMIZING INTERACTION AND RULES OF GAME AT DOMESTIC MARKET”

Key issues:

Lack of hotel facilities and construction of new sites initiated by tourist business
Diversifying hotel business: own travel agencies
Counter demands of hotels and tour operators for the development of customer flow in domestic and business tourism.

November 27th, 13.45 – 15.00
Discussion panel:
“CATERING AS EXTENSION OF HOTEL’S BUSINESS AND BRAND. BUSINESS STRATEGIES AND PROCESS SOLUTIONS”

Key issues:

Catering as value-added service: required resources and return rate of the project. Catering as a marketing tool.
Features of in-house catering services – process and managerial solutions, various models.

November 27th, 15.00-15.30 Coffee break and participation in show rooms

November 27th, 15.30 – 16.45
Special session:
“DEVELOPMENT OF HOTEL FACILITIES AND CONTEMPORARY TRENDS IN COMPREHENSIVE DESIGN OF HOTELS: RISKS AND SOLUTIONS”

Key issues:

Risks and return rate of projects: analysis and problems solutions by market experts. Mistakes of developers regarding project implementation. Arrangement and structuring of projects.
Hotel within a framework of multipurpose facilities. Development practice of trade and business centers. New concepts.
Architectural design in terms of possible growth. ‘Flexible’ architectural design.
Key tendencies in technical equipment.

November 27th, 15.30 – 16.45
Business seminar:
“CORPORATE MANAGEMENT. SETTING UP AND MANAGING BOARD OF DIRECTORS”

Key issues:

Ideal Board of Directors in hotel business. Who should be there? What is the role of the Board in strategic management?
Proper delegation of functional responsibilities within the Board of Directors.

November 27th, 15.30 – 16.45
Special session:
“PRIVATIZATION AND PUBLIC PROPERTY MANAGEMENT TRANSFER”

Key issues:

New wave of offers at Soviet and pre-revolution property market and main challenges faced in the process of transferring the public property
Experience in managing a state-owned hotel facility

November 27th, 16.45-17.15 Coffee break and participation in show rooms

November 27th, 17.15 – 18.30 PRIVATE BUSINEES CLUBS

November 27th, 18.30-18.45 Coffee break and participation in show rooms

November 27th, 18.45-20.00
Special session:
“CHOOSING BACKBONE STANDARDIZATION MODEL IN RUSSIAN HOTEL INDUSTRY”

Key issues:

International system of hotel certification and Russian valuation methods
Class’ against ‘stars’

November 27th, 18.45-20.00
Business seminar:
“PLANNING AND MANAGEMENT OF PROPERTY RECONSTRUCTION”

Key issues:

Solution to problem of raising ‘long-term money’ to property reconstruction.
Planning practices of hotel property reconstruction
Managing reconstruction project

November 27th, 18.45-20.00
PERSONAL GROWTH TRAINING

20.00-23.00 – Awards and gala diner. Awarding ceremony of the “Best of Hotel Industry’08” winners.

November 28th, Friday, Day 2 of the Summit

November 28th, 9.30-10.00 Coffee break and participation in show rooms

November 28th, 10.00-11.15
Plenary session II:
“INVOLVING STAFF. STATUS VALUE OF PROFESSION AND CAREER GROWTH”

Key issues:

Difficulties with involvement and selection of personnel in hotel industry.
Building staff reserve and development of incentive system for employees. Career growth and management systems
Preparation and motivation of line personnel
Problems of selecting middle and senior managers
Outsourcing of recruitment services

November 28th, 11.15-11.45 Coffee break and participation in show rooms

November 28th, 11.45-13.00
Sectoral Conference:
“LARGE HOTEL BUSINESS: GROWTH STRATEGIES AND PROSPECTIVE CONCEPTS OF NETWORK HOTELS”

Key issues:

Best network development strategies at the Russian market: licensing, organic growth, merges and acquisitions M&A.
Key problems experienced by networks at the Russian market? National solutions and international practice of network business.
Multiformat networks. Prospective concepts.

November 28th, 11.45-13.00
Sectoral Conference:
“REGIONAL HOTELS – MARKET PROMOTION AND EFFICIENT COST MANAGEMENT”

Key issues:

Experience in managing and promoting a regional hotel. Search for unique competitive advantages.
Issues of payback – practical solutions and efficiency strategies.
Solutions regarding financial transparency of transactions. Managerial and IT solutions.

November 28th, 11.45-13.00
Sectoral Conference: “WELLNESS & SPA, RESORT FACILITIES – MARKETING AND APPLIED PROCESS SOLUTIONS”

Key issues:

Wellness & SPA in Russia and worldwide – general trends and peculiarities of the Russian market. Reasons for popularity of Wellness & SPA in hospitality industry.
Models of modern Wellness & SPA hotels, concepts, design features.
Contemporary resort facilities – major differences between new facilities and renovation modeling of old ones, marketing and re-branding.
Management features, sales strategies and rate of return of Wellness & SPA projects, resort facilities.

13.00 – 14.00 Обед

November 28th, 14.00-15.15
Sectoral Conference:
“MINI HOTELS: PRACTICAL FACILITY MANAGEMENT AND ITS CONCEPT”

Key issues:

Mini-hotel – alternative to classics or market needs?
Concepts, authoring and designing an exclusive facility.
Practice of managing a mini-hotel: branding and sales features.

November 28th, 14.00-15.15
Sectoral Conference:
“INVESTORS AND CONSUMERS: STRATEGIC INVESTMENT PLANNING”

Key issues:

Real opportunities and risk management: investor-owner-consumer- manager
Liquidity crisis and major requirements of international banks and funds
How to accelerate the payback process?

November 28th, 14.00-15.15
Sectoral conference:
“BUSINESS HOTELS AND CONVENTION CENTRES – HOTEL INFRASTRUCTURE PLANNING AND BUSINESS SITES, EFFICIENT MARKETING”

Key issues:

Concept of business hotel and business service.
How to reconcile high level of technology intensiveness, comfort and coziness?
Marketing a business hotel: aiming at corporates and business people?
Designing infrastructure of business hotel, sales and management features
Recoupment of Business hotel and Convention Centre projects

November 28th, 15.15-15.45 Coffee break and participation in show rooms

November 28th, 15.45 – 16.15 PRIVATE BUSINEES CLUBS

November 28th, 16.15-16.45 Coffee break and participation in show rooms

November 28th, 16.45-18.00
Business seminar:
“MANAGING SHAREHOLDER AND INVESTOR RELATIONS”

Key issues:

Building trust relations with shareholders and investors. Limits and areas of proprietor and investor involvement in projects at development and management stage.
Shareholder and investor protection. The most important rules of corporate management for hotel industry.
Successful interaction with shareholders and investors as company capitalization factor.

November 28th, 16.45-18.00
Round table:
“EXTERNAL MANAGEMENT OF HOTEL FACILITIES: ANALYZING EXAMPLES, PROSPECTS AND RISKS”

Key issues:

Managing company – various management models, prospects, risks, and core indicators.
Attracting facilities for management.
Uniform standards of managing versatile hospitality facilities.

November 28th, 16.45-18.00
Round table:
“FINANCING GROWTH AND CORPORATE FINANCES IN HOTEL INDUSTRY”

Key issues:

Raising finances to hotel projects. Challenges of financial processes optimization at a hotel enterprise. Strategy and practice of profitable hospitality.
Direct investment funds. Practice of closed-type mutual investment funds – cons and pros. Comparative efficiency regarding other ways of financing growth.
Corporate planning and reporting systems, coordination of services and maximum yield per unit of area.

November 28th, 18.00-18.30 Coffee break and participation in show rooms

November 28th, 18.30 – 19.45
Plenary session III:
CROSS-INDUSTRY SOLUTIONS: PRACTICE OF STRATEGIC COOPERATION OF HOTEL, FINANCIAL AND MANAGEMENT COMPANIES
Key issues:

Effective relations and financial risk minimization within the Investor-Developer-Operator triangle.
Own facilities or management?
Analysis of various capitalization strategies.

November 28th, 19.45 – 23.00
COUCHEE*

*Special programme

November 29th , Saturday, Day 3 of the Summit

EXCURSION TO NEW HOTEL FACILITIES OF MOSCOW