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Food • Fashion • Home • Cosmetics • Books • Accessories
15 counties • 100 reports • 1000 delegates • 50 expo-cases

7th International Russian Retail Congress Retail Director’08

Delivering sustainable growth in the Russian Retail Market.

Join CEOs of international & Russian retail chains positioned to benefit from the exponential growth rates in the Russian Retail Sector!

Program of Plenary Sessions

September 4, Thursday, day one of the Congress

09.00-19.00 – Registration of all participants
10.00-11.00 – Welcoming coffee
14.00 – Check-in to accommodation (for hotel guests)

PLENARY SESSION I

11.00-12.45, Volga hall, 1st floor

STRATEGIES: A discussion lead by CEOs considering the impact of the global economy and state regulation on the Russian retail market

«Delivering growth and efficiency in the Russian consumer market and finding the opportunities arising from the world economic recession»

Key issues:

How has the situation in the global retail market changed?: A review of the strategies used and the new priorities for international chains in recession conditions?
What does it mean for the Russian retail market, new opportunities or threats? The top executives of international retail associations and CEOs of Russian chains consider the situation.
State regulation perspectives. What are the actual priorities of the State in respect of the retail market and retail chains?
Strategies for retail business in Russia and CIS to reflect the current world economy and national market dynamics.

Discussion Moderators :

Alexey Filatov, Managing Director BBCG part of Expomedia Group
Ian McGarrigle, Director World Retail Congress

Discussion experts:

Lev Khasis, Summit Co-Chairman, CEO X5 Retail Group, Chairman of the Board of Retail Companies Association
George Adams, Chairman of the Board Castorama Russia, President European DIY Retailers Association
Dr. Gordon R. Campbell, Managing Director SPAR International
Dr. Peiliang, Secretary General China Chain Store & Franchise Association (CCFA)
Alexandr Fedorov, General Director Holding Dikaya Orkhideya
Maxim Entyakov, General Director Detsky Mir-Centr

12.45-13.15 – Light Lunch, Viennese Coffee Shop and Angara Hall
13.15-14.30 – Business stream conferences: Food • Fashion • DIY&Home goods • Health care • Cosmetics
14.30-15.00 – Coffee-break, Viennese Coffee Shop and Angara Hall

PLENARY SESSION II

15.00-16.30, Volga hall, 1st floor

FINANCES: Panel discussion of the leading analysis of the financial and retail development fields of the market.

«How to financing the retail market and bonds liquidity: estimation of the situation and prognosis of its development. Consequences for the national business and key decisions to be taken now»

Key issues:

Estimation of the debt load of the Russian retail market. Which categories of companies are at risk? Prognosis of developments in the debt market for the 2008 – 2009 perspective.
How does the situation affect the market in general and various categories of chains: federal, regional, local? May the “debt dead end” of the leaders turn into a chance for the second line players?
Solutions for reducing the debt charge that are actual today: sources of debt financing and management tools.

Moderator:

Vitaly Podolskiy, Managing Director Private Equity Group, Renaissance Capital

Discussion experts:

Alexey Krivoshapko, Director Prosperity Capital Management (RF) Ltd
Elena Lomakina, Deputy Director of Corporate Financing Department Gazprombank
Oleg Tsarkov, Managing Partner Renova Capital
Maria Kolbina, Analytic in consumer market, retail and real estate VTB
Natalia Zagvozdina, Head of Russian Share Analysis Department Renaissance Capital Investment Group

16.30-17.00 – Coffee-break, Viennese Coffee Shop and Angara Hall
17.00-18.15 – Business stream conferences: Food • Fashion • DIY&Home goods • Health care • Cosmetics
18.15-19.00 – Interactive Session «LJ OR «BOOK OF COMPLAINTS»: Comments made by senior retail chain executives on customer service errors noted in stores of other market sectors. Plus a series of interviews with visitors of the Summit participants’ stores!

PLENARY SESSION III

19.00-20.15, Volga hall, 1st floor.

INNOVATIONS: Video-conference Moscow – World Class Retail

«Latest innovations in retail technology & concepts: the best international practice of 5 market sectors. Interactive tour and interview with successful leaders»

Presented by:

Clive Woodger, Managing Director SCG London
Ira Kalish, Director of Global Economics and Consumer Business at Deloitte Research

Discussion participants:

Jesus Echevarria, Chief Communication Officer Inditex
Alistair Gosling, CEO Extreme Group
Philippe Dufour, Chief Executive PrePay Technologies

20.15-23.00 – Evening Party for delegates: Hit Parade of retail chains’ commercials! - Angara Hall, 2nd floor

September 5, Friday, day two of the Congress

8.30-19.00 – Registration of participants
9.00-9.30 – Morning coffee

PLENARY SESSION IV

9.30-10.45, Volga hall, 1st floor.

EFFICIENCY: Panel discussion of the Russian retail chains CEOs

«Rapid cost growth - a new challenge for retail business. Revision of strategic plans and solutions to maintain the yield level of retail operations in regions»

Key issues:

How do CEOs of various sectors of the economy estimate the dynamic of costs growth (real estate, personnel, logistics) in the next two years? Which measures should be used for reference while planning future development?
Counter measures and solutions used by the key players to support the yield level Where will leaders focus their efforts?
Key measures of business effectiveness in 2008-2010. The new standards for the retail industry on the post-soviet map.

Discussion moderator:

Leslie Fletcher, A.T. Kearny (ex Director International Strategy Wal-Mart)

Discussion experts:

Sergey Krivosheev, Chairman of Board Pharmaceutical Chain 36.6
Georgy Lyamin, General Director TOP-KNIGA
Nikolay Vlasenko, Chairman of the Board Group of Companies Viktoria
Vladimir Melnikov, Chairman of Board Gloria Jeans
Svetlana Kupriyanova, CEO Rive Gauche

10.45-11.00 – Coffee-break, Viennese Coffee Shop and Angara Hall
11.00-12.15 – Business stream conferences: Food • Fashion • DIY&Home goods • Health care • Cosmetics
12.15-12.30 – Coffee-break, Viennese Coffee Shop and Angara Hall

PLENARY SESSION V

12.30-13.45, Volga hall, 1st floor.

CONSUMER: Panel discussion between the Congress Special guests and Russian retail chain CEOs

«How consumer values have changed – their new preferences and what motivates purchasing? Consequences for the modern retail providers»

Key issues:

What fundamentals are driving fast changing consumer behavior? Which factors have become dominant and which now have less influence?
Modern strategies to target consumers successfully.
Applications for stores concepts, assortment, locations, etc. Examples of success and failures.

Moderator:

Oleg Klochko, Commercial Director Megafon Moscow

Key speakers:

Christine Cross, General Director Christine Cross Ltd
Evgeny Tchichvarkin, Chairman of the Board Euroset

13.45-14.45 – Lunch, Viennese Coffee Shop and Angara Hall

14.45-16.00 – Business stream conferences: Food • Fashion • DIY&Home goods • Health care • Cosmetics

16.00-17.00 – SPEED MEETING SESSION: special session of negotiations with Investors, Developers, and Logistics Providers, Angara Hall, 2nd floor

Session participants:

Sergey Azatyan, Director, Marshall Capital Partners
Olga Yakobson, Investment Information Manager, Delta Private Equity Partners
Nikolay Sergeev, Director, Troika Capital Partners
Vladimir Kozlov, Director, Private Equity, Troika Capital Partners
Gleb Davidyuk, Partner, Mint Capital
Vladislav Getta, Vise-president, IBRG Capital

Vadim Uzberg, Investments Director, Baring Vostok Capital Partners

Elena Pechnikova, Commercial Director, NLC
Larisa Mornacheva, Commercial Director, FM Logistic
Vladimir Makarenko, Project Director, STS Logistics
Alexandr Leizerovich, Managing Partner, Monblan
Oleg Pozdnyakov, Commercial Director, Monblan
Onik Aznauryan, General Director, Sanna-Litier
Yuriy Gertsev, General Director Terra Logistica
Leonid Zondberg, Commercial Director DPD Russia
Galina Reveko, Heard of Analitical & Information Department Evrologistika

Grigory Pecherskiy, Vise-President, ADG Group
Vadim Skryabin, Regional Projects Head, Hypercentr-Development
Murat Gyursey, Viktor Chernikh, AFI Development
Marina Malahatko, Commercial Director DVI Group
Elena Alexandrova, Retail Director DVI Group
Victor Lubimkin, Head of Investment Development Department, Viktor & Co
Lusina Barsegyan, Adviser to President, Tashir
Oleg Korontsevich, Mall Management

17.00-18.15 – Business stream conferences

18.15-18.30 – Coffee-break, Viennese Coffee Shop and Angara Hall

PLENARY SESSION VI

18.30-19.30, Volga hall, 1st floor
«The place for the founding fathers of modern companies in the Russian business model»

Discussion moderator:

Vitaly Piltsov, Partner Ernst & Young

Discussion experts:

Oleg Bolychev, Chairman of the Board Vester
Evgeny Kabanov, General Director retail chain MIR
Vugar Isaev, President Snezhnaya Koroleva
Anton Sayfutdinov, Founder & CEO retail chain Domo

AWARDS 2008

20.00-23.00 – Gala-dinner and Awards. The 2nd Premier Awards ceremony «RETAIL GRAND-PRIX 2008». CEOs of the top-10 retail chains are the Grand Jury for the event. Attendance to the Gala-dinner requires additional registration.

Program of Business Stream Conferences

FASHION DIRECTOR

Program of sessions for owner and CEOs
of clothing, footwear and accessories retail chains

September 4, Thursday, day one of the Summit

13.15-14.30, Volga hall, 1st floor

STRATEGIES: Panel discussion with CEOs of Russian fashion retail chains

«Decline of the Russian fashion retail income. New business strategies applied by the national and global players»

Key issues:

Main reasons for decline of the Russian fashion retail income. Which industrial indexes are key measures for planning further development?
How does the income decline impact on the strategies and tactical decisions of the national and global fashion chains? Which are the main zones of interest and how will the future composition of the market leaders be distributed?
Franchise – a risk? Is it true that the franchise development model in the Russian fashion retail has no stable future? Which replacement strategies are being used instead?

Discussion moderator:

Maria Smorchkova, General Director Association of fashion industry companies

Key speakers:

Vladimir Melnikov, Chairman of Board Gloria Jeans
Ksenia Ryasova, President Finn Flare
Brendan Dorrian, CEO Patonz Global Retail Network
Andrey Berezhnoy, General Director Ralf Ringer

17.00-18.15, Volga hall, 1st floor

TACTICS: Panel discussion with CEOs of Russian fashion retail chains

«Key factors of Russian fashion retail success in light of changes in consumer preferences»

Key issues:

Who is the consumer in various market sectors today? Learn how quickly consumer preferences have been changing according to the key players? What changes does this require from the fashion business?
Priority development segments, adjustment of formats and creation of new competitive advantage. Key success factors today.
How should we plan development in response to quick changes in consumer behaviour and implement change in our own business chain?

Discussion moderator:

Elena Tsaturova, Partner, Ernst & Young

Key speakers:

Alexandr Popov, CEO Modniy Magazin (InCity)
Irina Nikiforova, CEO Zimaletto
Konstantin Semenkov, Commercial Director Glance
Niokolay Dolgy, CEO retail chain Kenguru

September 5, Friday, day two of the Summit

11.00-12.15, Volga hall, 1st floor

EFFICIENCY: Panel discussion of independent market experts

«Efficiency of the main fashion retail business processes. Key indexes and pressing cost optimization decisions»

Key issues:

Main problems of the Russian fashion chains as viewed by independent experts. Review of the internal and external factors (customs, production costs, lease and staff.)
Ways to optimize and increase efficiency of business processes. In focus: quality, procurement, logistics, staffing, and marketing.

Key speakers:

Anush Gasparyan, CEO Fashion Consulting Group
Konstantin Nechaev, Partner Deloitte

17.00-18.15, Onega hall, 1st floor

COMPETITION: Panel discussion with fashion chains CEOs from various market segments

«Development of a fashion brand in the modern retail industry. Struggle for recognition at the entry stage of competition»

Key issues:

TМ and its perception. What is a successful brand based on? What tasks do the fashion chains CEOs consider as priority ones for the marketing departments of their own companies and outside contractors?
The most efficient mechanisms of standing apart from competitors in terms of the assortment, quality and price policy of the most players. Conversion of the emotional brand component into tangible targets and decisions.
Tools used for spreading brand values inside the company: middle management and linear staff.

Discussion moderator:

Andrey Ploshkin, General Director Shturman-Marketologiya
Liliya Menkevitch, Deputy General Director retail chain Kenguru

Key speakers:

Mikhail Urzhumtsev, General Director Melon Fashion Group (retail chains befree и Zarina)
Andrey Kupriyanov, Development Director retail chain Glance
Alexey Polykov, Purchasing Director, Ralf-Ringer

PHARMACY RETAIL

Program of sessions for owners and CEOs
of pharmacy chains, pharm producers and distributors

September 4, Thursday, day one of the Summit

13.15-14.30, Onega hall, 1st floor

STRATEGIES: Panel discussion with pharmacy chains CEOs:

«From expansion to company efficiency. Priority strategies of pharmacy chains at the new market development stage»

Key issues:

Quality stage of the market development: does expansion in the number of stores stop being the self-target? Which factors have to underlie the strategy and planning of further growth?
How will consolidation in the producers’ sector and simultaneous decrease in the merger and takeover activity of pharmacy chains impact development of the chain pharmacy business?
Search for effective balance in the strategy of development: M&A and organic growth. Review of new risk factors and M&A decision-making.

Moderator:

David Melik-Guseinov, Marketing Research Department Director Farmexpert

Key speakers:

Tatiana Shostick, General Director Doctor Stoletov
Alexey Molchanov, CEO Protek
Alexey Batulin, General Director Zdoroviye Lyudi
Dmitry Efimov, General Director Nizhfarm

17.00-18.15, Onega hall, 1st floor

TACTICS: Presentations of the global and the Russian pharmacy market experts

«Optimization of the assortment and product category management in contemporary pharmacy chains. Experience of the market leaders»

Key issues:

Which category optimization decisions today will actually increase the income per square meter? New approaches to assorting and pricing.
Adjustment of the format subject to optimization of categories. What is deemed to be an ideal sales area and zoning today?
Optimization of the supply chain in the Russian pharmacy business. Joint projects of pharmacy chains and suppliers targeted at increasing efficiency of sales (management of categories).

Key speakers:

Anastasiya Karpova, Marketing Director Pharmacy chain Rigla

September 5, Friday, day two of the Summit

11.00-12.15, Onega hall, 1st floor

STRATEGIES: Panel discussion with CEOs of chains, producers and logistics operators

«Efficient logistics in the pharm sector. Own projects or outsourcing? Which decisions will ensure long-term leadership?»

Key issues:

Efficiency indexes of logistics systems in the Russian retail business. What should be accepted as guidelines?
Outsourcing – «for» and «against»: key market tendencies determining the success and risks of both models. Evaluating the volume of investments, logistics costs with regards to the entire chain, managerial and labor resources.

Key speakers:

Olga Lipina, General Director Yliopiston Apteekki in Russia (Universitetslkie apteki)
Irina Bulygina, CEO Mosoblpharmaciya

FOOD RETAIL

Program of sessions for owners and CEOs
of food retail chains

September 4, Thursday, day one of the Summit

13.15-14.30, Theatre hall, 2nd floor

Panel discussion with retail chains CEOs and top managers of supplier companies
«Struggle for sales efficiency: analysis of the internal resources and tools used to accomplish the task. Prioritization»

Key issues:

Which activities targeted at the growth of sales are deemed by the Russian chains CEOs as priority ones? Where is it necessary to implement break-through decisions: loyalty programs, advertisement and promotions, pricing, or assortment?
Evaluating resources, risks and ROI in case of re-positioning and changing format of the operating chain objectives. How will such decisions lead to the quality growth of sales?
Long-term projects directed at increasing buyers’ flow. Strategic partnership: joint chains and suppliers’ projects targeted at the quality growth of sales.

Discussion moderator:

Kristina Busko, Correspondent KommersantЪ

Key speakers:

Etienne Laurent, the last President & CEO CIES, the Food Business Forum
Martin Ender, Director General company «real,- Hypermarket»
Oleg Ponomarev, CEO Group of Companies Semya

17.00-18.15, Theatre hall, 2nd floor

Independent assessment of the situation from the point of view of federal and regional producers, distributors and market experts
«Regional development. Errors and success of the federal and regional chains on entering new markets»

Moderator:

Pavel Seregin, Senior Manager Ernst & Young

Key speakers:

Yaroslav Shiller, General Director Regionmart company (retail chain Polyana)
Artem Kirillov, Director, technical retail service Step Logic

September 5, Friday, day two of the Summit

11.00-12.15, Theatre hall, 2nd floor
Presentations by global and Russian retail chains representatives
«Cost reduction and optimization. Management of operational costs of food stores»

Key issues:

Structure of operational costs: what is the average percentage of electric energy, heat, cooling, repair costs, etc. on the market? Which indexes can be deemed as the modern guidelines? Which dynamics can be forecasted?
What are the cost reduction decisions suggested by providers? Technological ideas and management decisions oriented at reduction of running costs.
Outsourcing or running own facilities – current examples.

Key speakers:

Ruslan Izmaylov, Retail Director of hypermarkets chain Lenta
Rima Mukhamedshina, Chief Financial Officer Bakhetle
Piotr Podsydlo, Development Director Philips Восточная Европа

14.45-16.00, Theatre hall, 2nd floor

JOINT SESSION WITH PHARM RETAIL: Round Table with retail chains CEOs, federal and regional developers, and independent market analysts
MAKE SAME CHANGES AS BEFORE
«Regional dynamics of rental rates and construction costs. How will the situation change in the middle-term perspective?»

Key issues:

How will the recession at finance markets impact the trade real estate market in the short and middle-term perspective?
What happens to rental rates in various regions? What is the background for reduction of rental rates in a number of regions? How long may this trend last and is it worth being oriented with while planning the long-term development?
Is there a background for reduction in the number of developer projects and putting of new sales areas in operation?
How will the Russian retail debt load tell on the demand for the trade real estate? Which middle-term impact will it make on the rental rate dynamics in various regions?

Moderator:

Olga Arkhangelskaya, Partner Ernst & Young

Key speakers:

Sergey Lomakin, General Director SUN INVESTMENT PARTNERS LIMITED
Alexey Bobrov, General Director and Chairman of the Board of hypermarkets chain Lenta
Oleg Korontsevich, Mall Management
Grigory Pechersky, Vise-President, ADG Group
Ivan Sitnikov, General Director Rosevrodevelopment
Ilya Yakubson, Vise-President GC Dixy

17.00-18.15, Theatre hall, 2nd floor

JOINT SESSION WITH PHARM Panel discussion with retail chains CEOs and the leading market experts in the field of logistics: MAKES SAME CHANGES AS BEFORE
«Strategies for development of the regional supplies systems and retail chain logistics. Planning of investments and evaluation of the return»

Key issues:

Revision of the onsite logistic infrastructure. Which regions are the most problem ones in terms of the supplies (logistics) efficiency?
How much does the regional logistics cost? Planning of investments and evaluation of project’s return.
How are the key tasks on modernization of the existing warehouses and the supplies system viewed by the regional leaders? Action program and priority of the nearest steps.

Moderator:

Andrey Khlus, Managing Director LFA

Key speakers:

Alexandr Sementsov, Logistics Director Agama
Boris Tmofeev, Supervisor LFA
Jean-David Attal, Vice-President International Sales and Marketing, SAVOYE
Alexey Larionov, Executive Director, Russia and CIS, Aldata Solution, PhD

DIY & HOUSEHOLD RETAIL

Program of sessions for owners and CEOs of companies selling materials

for construction and DIY, household and interior products

September 4, Thursday, day one of the Summit

13.15-14.30, Kama hall, 1st floor

Panel discussion with CEOs of retail chains and representatives of investment foundations:

“Analysis of effective business models in the DIY and Household market: preparing for increased competition and the start of consolidation in the market”

Key issues:

What do CEOs of DIY and Household retail chains estimate the pace of competitive development and consolidation in the market is? How soon will the wave of M&A transactions begin?
What business models will be effective at this stage of development of the market? Focusing on one format vs. multi-format approach. Analyzing the arguments for and against these two opposite approaches.
What business models will be the most successful from the investors point of view?
Testing business models and formats while entering the regional markets.

Key speakers:

Rinat Mukhametvaleev, Executive Director, Retail chain SuperStroy, StroyArsenal
Vladimir Kozlov, Director Troika Capital Partners
Igor Mariash, CEO retail chain Home Centers
Ilya Uvarov, CEO Belaya Dacha Garden Centers
Dmitry Khodasevich, CEO Tsvet Divanov

17.00-18.15, Kama hall, 1st floor

Panel discussion with CEOs of retail chains:

“Key performance indicators in the DIY and Household segment at present: creating the system for main chain divisions”

Key issues:

What performance indicators are used in each of the main chain divisions? What standards are the leaders of the market armed with?
How to create a system to evaluate these indicators - inside each division and in the company as a whole?
Key performance control systems. Correlation of these key indicators with a motivation policy.

Moderator:

Felix Stetoy, Development Director retail chain Eurodom

Key speakers:

Dmitriy Timanov, Director General retail chain Stroydepo
Andrey Yaschenko, Business development Director Mobel & Zeit

September 5, Friday, day two of the Summit

11.00-12.15, Kama hall, 1st floor

Panel discussion with the leading market experts:

“Formation of consumer strategies in the DIY and Household retail market: solutions for national and local players”

Key issues:

Formation of consumer strategies in a new stage of market development: what are national and local leaders working on today?
How to create competitive advantage for various types of customers. Creation of an optimum service model for professionals and consumers.
Successful strategies to increase of the average purchase sum in DIY and Household shops.

Moderator:

Tigran Gukasyan (ex-General Director retail chain Santa-House)

Key speakers:

Valeriy Navruzbekov, President retail chain Kuhnistroy
Felix Stetoy, Development Director retail chain Eurodom
Ilya Kornukhov, Managing partner Belaya Dacha Garden Centers

17.00-18.15, Kama hall, 1st floor

Panel discussion with CEOs of retail chains, producers, suppliers and logistics operators

“Development strategy of regional supply systems in the DIY and Household market”

Moderator:

Dmitriy Shutaev, Purchasing Manager, Hardware, Castorama Russia

Key speakers:

Elena Pechnikova, Commercial Director National Logistics Company
Andrey Pichugin, Vise-President company AZ
Sergey Pustovalov, CEO of Group of Companies DIY