Business forum "PRIVATE LABEL DIRECTOR"

II International Business Forum –
Private Labels in Retail Chains

NEW VECTOR OF GROWTH FOR
PRIVATE LABEL IN RUSSIA:
FROM LOW PRICE – TO
HIGH QUALITY!
•Market leaders in joint search
for practical solutions in PL product range
and profitability development•

More than 400 participants of the First Forum,
including ALL leading retail chains of Russia
– FOR continuation of a dialogue!

Registration

AUTHOR’S COURSE OF LECTURES
Additional section of the Forum,
third day, March 24 , Saturday

ALEXANDR SAFAROV
Managing Director of Intelcont Group

Тopic: «Budgeting and managing accounting in manufacture, targeted at final consumer. Practical solutions in controlling, enhancing manageability of the
company»

SEMINAR: QUALITY MANAGEMENT STRATEGIES
March 24 2007, third day of the Forum

Seminar is conducted by Yury Adler, guru, recognized both by Russian and world community and expert in quality management, Academician of the Russian Quality Problem Academy, professor of MISA.

How can a system of quality management contribute to developing relationships between manufacturers of PL and retail chains?

KEY FEATURES

• More than 400 top-managers of retail chains and manufacturers
• 20 sessions on peculiarities of working with PL at present
  Main discussion topics:
  New tasks set by chains to suppliers
  New directions in PL product mix development
  Which factors will make partnership effective?
• More than 40 speeches by PL-directors of retail chains and PL manufacturers
• Retail chains offices, negotiations on supplies
  

SPECIAL PROGRAM

"PL 2007 in RUSSIA"
full set of events, aimed at
PL sales development
in Russia and on foreign markets
find out more:
Alexey Savin,
savin@b2bpg.com

about thebusiness-forum

You are invited to take part in the II International Business Forum Private Label Director! We gladly announce this event and count on your attention because of the several reasons:

• Previous Forum (March 2006) gained the highest remarks in terms of the acquired information importance and efficiency of communications on the part of participants.
• PL-directors of ALL federal retail chains as well as companies- PL manufacturers of the majority of Russia’s regions and CIS- countries take part in the Forum – in total nearly 500 people.
• Surveys, conducted after the Forum, show high interest of its participants in continuation of professional dialogue.

Which key topics will be discussed during the next Business Forum Private Label Director? PL market is developing actively both in Russia and globally. The key market trend is connected with development retail product range: new niches and segments. European chains have already set stake on development of premium PL. Even discounters Aldi offer their customers premium-class decorative cosmetics line. Russia has all necessary conditions for successful development of this trend. Retail chains have already worked out PL technology in the “low price” segment and actively transferring to creating and developing PL in medium and premium segments. Readiness of chains to development and extension of the PL product range is fully supported by general consumption trends. More and more customers choose quality and tend to purchase higher prices products. Now it is suppliers’ turn, they have to switch to new level of interaction with chains. Therefore, the key discussion topic of the Business Forum “Private Label Director 2007”: «From low price to high quality. Practical solutions in PL product range and profitability development».

Expert Council of the Forum, consisting of-PL directors, who represent leading federal retail chains of Russia, highly evaluated topicality of the proposed theme and discussion issues with suppliers. You are invited to join the dialogue