Бизнес-форум "DIY & Home Goods"

BUSINESS FORUM “DIY & Home Goods”

«STRATEGIES OF DOMINANCE ON THE LOCAL MARKETS» - BIG FORMAT DEVELOPMENT, MANAGEMENT AND  PURCHASING EFFICIENCY PRACTICE -

II annual summit of DIY & Home Goods companies’ owners and directors

JUNE 17, TUESDAY, FIRST DAY OF THE FORUM

11:00-19:30 Registration of the Business Forum participants, 1st floor
12:00-13:00 Light lunch in the guest area of the hotel

PLENARY SESSION

June 17, 13:00-14:30, «Sicilia» hall

«MAJOR CONSEQUENCES OF SUPER-FAST CHAINS’ GROWTH FOR THE ENTIRE RUSSIAN DIY MARKET. HOW WILL STRUCTURAL DIFFERENCES EFFECT BUSINESS STRATEGIES OF THE MARKET PLAYERS?»

• Most important events of 2007 and their impact on the further development of the market. Analysis of the market dynamics and review of the growth problems.
• Evaluating consolidation dynamics and key changes in the market structure. How will consolidation influence retail companies, manufacturers and suppliers’ business?
• What are conditions for keeping growth rate of the DIY retail companies in the short-term prospect? How to take up and keep position of the leader in the long-term prospect?

14:30-15:00 Coffee break. Show-room activities

SECTION «PRACTICE OF BIG FORMAT DEVELOPMENT»

June 17, 15:00-16:15, «Sardinia-Capri» hall

«BIG FORMATS FOR DIFFERENT DIY & HOME GOODS MARKET SEGMENTS: ANALYZING WESTERN EXPERIENCE AND RUSSIAN PRACTICE»
• Role of the big format shops for the successful development on the local market. “Additional dividends” in the area of logistics, marketing.
• Successful formats for each market segment. Major characteristics of the “big format” for DIY and Home Goods shops.
• Does “big” mean efficient? Key performance indicators to aim for during assessment of big format shop work. Adjustment of results.

Key speakers:
• Alexandr Kholomonov, Expansion Director, Belaya Dacha Garden Centers, Moscow
• Evgeny Movchan, Commercial Director, Castorama Rus, Moscow
• Oleg Ustyukhin, Deputy general director, Managing company “Kashirsky Dvor”, Moscow

16:15-16:45 Coffee-break. Show-room activities

SECTION «PRACTICE OF BIG FORMAT DEVELOPMENT»

June 17, 16:45-18:00, «Sardinia Capri» hall

«SALES PREMISES MARKET FOR DIY & HOME GOODS. DEVELOPERS’ STRATEGIES AIMED AT SUPPORTING CHAINS DEVELOPMENT AND STRATEGIC PARTNERSHIP SOLUTIONS »

Moderator:
• Ilia Uvarov, General Director, Belaya Dacha Garden Centers, Moscow

Key speakers:
• Representative of investment company “Tashir”

SECTION «STRATEGIES OF SMALL FORMAT DEVELOPMENT»

June 17, 16:45-18:00, «Jilio-Stromboli» hall
«SEARCHING FOR COMPETITIVE ADVANTAGES AND NEW TRADING CONCEPTS FOR SMALL FORMAT SHOPS. LOOKING FOR PRACTICAL SOLUTIONS TO INCREASE EFFICIENCY OF SALES»

18:00-18:30 Coffee-break. Show-room activities

BLOCK «PROCURMENT MANAGEMENT»

June 17, 18:15-19:30, «Sardinia-Capri» hall
ROUND-TABLE: «FROM SUPPLIER MARKET TO RETAILER MARKET. BALANCE OF FORCES TODAY AND INEVITABLE CHANGES IN THE MARKET STRUCTURE AND SUPPLY CHAIN»
• Which changes in the market structure and supply chain are to happen in Russia and abroad in the nearest 3-5 years?
• New paradigm of relations between DIY& Home Goods suppliers. Which principles should the parties base their relations on today?
• Revision of the current supply terms. Which changes are required by the current situation on the market?

SECTION «STRATEGIES OF DEVELOPMENT IN THE FURNITURE SECTOR»

June 17, 18:15-19:30, «Jilio-Stromboli» hall

«EFFICIENT DEVELOPMENT STRATEGIES FOR RUSSIAN FURNITURE COMPANIES. KEY FACTORS OF SUCCESS IN A SHORT-TERM AND LONG-TERM PROSPECT»
• Analysing global and Russian market: what has the biggest impact on the key players’ strategies?
• How do strategies of Russian furniture companies change? Which tasks require immediate revision and solution?
• Furniture retailers’ liasions: fiction or necessity? Is the market ready for such form of cooperation?
• Key success factors. How to create a platform for winning and keeping strong position on the market?

Key speakers:
• Jens Rytter Nielsen, Retail Manager, Flexa Retail Chain

20:00-22:00 Evening reception

JUNE 18, WEDNESDAY, SECOND DAY OF THE FORUM

BLOCK «MANAGEMENT EFFICIENCY»

June 18, 10:00-11:15, «Sardinia-Capri» hall

«FROM THE RETAIL COMPANY TO THE RETAIL CHAIN: ASSETS CONSOLIDATION, STANDARTIZATION OF PROCESSES AND FORMATS. MANAGERIAL SOLUTIONS»
• From the retail company to the retail chain: how market players and experts see main targets during this process?
• Which principles in chain structure creation are used by Russian market leaders? Analyzing efficient approaches and the best practice for different market segments and chain types.
• Methods to introduce changes. Typical mistakes during DIY chain creation.

Key speakers:
• Vladimir Novikov, Technical Director, FIT – France Informatique & Technologie, Moscow
• Nelly Vitt, Director, GREYFORT, Moscow

SECTION «STRATEGIES OF DEVELOPMENT IN THE FURNITURE SECTOR»

June 18, 10:00-11:15, «Jilio-Stromboli» hall

«CHOOSING PROSPECTIVE FORMATS: CONSUMER PREFERENCES AND PROSPECTS OF DEVELOPMENT FOR DIFFERENT SHOP CONCEPTS ON THE RUSSIAN FURNITURE MARKET»

• Which solutions in the positioning and shopping areas design and solutions relative to level of service will be demanded by the market tomorrow? Which solutions are effective for major cities, federal centers?
• Which changes and adjustments in the management and supply system will be brought by changes in the concepts?
• Most efficient approaches to introduce changes.

11:15-11:45, Coffee-break. Show-room activities

BLOCK «MANAGEMENT EFFICIENCY»

June 18, 11:45-13:00, «Sardinia-Capri» hall

ROUND TABLE: «REGIONAL DEVELOPMENT PROBLEMS, FACTORS, WHICH HAMPER RETAIL BUSINESS GROWTH IN THE REGIONS»

BLOCK «EFFICIENCY OF RETAIL TECHNOLOGIES»

June 18, 11:45-13:00, «Jilio-Stromboli» hall

«NEW DEVELOPMENTS IN PLANNING AND DESIGN OF THE SHOPPING AREA OF DIY& HOME GOODS SHOPS»

13:00-14:00 Lunch

BLOCK «MANAGEMENT EFFICIENCY»

June 18, 14:00-15:15, «Sardinia-Capri» hall

«PROBLEMS FACED DURING MANAGEMENT AND DEVELOPMENT OF DIFFERENT FORMAT FACILITIES. STRATEGIC SOLUTIONS AND TACTICS OF MULTI-FORMAT CHAIN DEVELOPMENT »

• What should be done if a fast growth of the chain has led to “multiformat” - different format within one company? Is it necessary to standardize facilties? Are expenses for standartization justified?
• How to develop chain with different format facilties if they are kept within the framework of one brand. How to create multi-format chain?

15:15-15:30 Coffee-break. Show-room activities

BLOCK «MANAGEMENT EFFICIENCY»

June 18, 15:30-16:45, «Sardinia-Capri» hall

«KEY PERFORMANCE INDICATORS OF THE MAJOR CHAIN DEPARTMENTS (PROCUREMENT, RETAIL LOGISTICS, PROMOTION). WHICH INDUSTRY STANDARDS SHOULD WE FOCUS ON TODAY?
• Which key performance indicators work in each major subdivision of the company? Which standards are market leaders armed with?
• How to make assessment system for these parameters – within every division or in the entire company?
• Systems of KPI fulfillment. Linking KPI assessment system with motivation policy.

Moderator:
• Alexey Pavlyk, Independent expert in DIY, Москва
Key speakers:
• Lev Tsukerman, Commercial Director, Home Center, Moscow

BLOCK «EFFICIENCY OF RETAIL TECHNOLOGIES»

June 18, 15:30-16:45, «Sardinia-Capri» hall

«SYSTEMS OF DIY & HOME GOODS SHOPS’ AUTOMATION: ANALYSIS OF CURRENT SYSTEM INTEGRATORS OFFERS»

16:45-17:00 Coffee-break. Show-room activities

BLOCK «EFFICIENCY OF RETAIL TECHNOLOGIES»

June 18, 17:00-18:15, «Sardinia-Capri» hall
ROUND TABLE: «COMPETITIVE IDEAS FOR COMPETITIVE FIGHT. MAJOR TRENDS TO ATTRACT CUSTOMERS AND THEIR IMPLEMENTATION IN DIY & HOME GOODS SHOPS»
• Strategies of chain brand value forming on the Russian DIY market.
• Strategies in pricing policy for different format retail chains. Which prices are evaluated by customer?
• Customer service management and additional service in DIY shops.
• Fine tuning of the shopping area using innovation approaches in merchantdising.

BLOCK «PROCUREMENT MANAGEMENT»

June 18, 17:00-18:15, «Jilio-Stromboli» hall
«EFFICIENT PROCUREMENT MANAGEMENT: INTERNAL STANDARDS OF THE CHAIN REGARDING WORK WITH SUPPLIERS»
• Organization of procurement department/division. Functions and duties of employees. KPI.
• Implementation of current procurement standards within suppliers’ circle. Choosing level of service and a list of counter claims acceptable for both parties. Industry standards today.
• Pecularities of supply in problem categories. Methods of decreasing delivery failure risks.

Key speakers:
• Alexey Pavlyk, Independent expert in DIY, Москва

18:15-18:30 Coffee-break. Show-room activities

BLOCK «PROCUREMENT MANAGEMENT»

June 18, 18:30-20:00, «Sardinia-Capri» hall
«RETAIL TECHNOLOGIES FOR DIY BUSINESS 2009: CATEGORY MANAGEMENT, SUPPLY CHAIN OPTIMIZATION»
• Cooperation of manufacturer and retail chain to increase sales efficiency. Practice of joint category management.
• Current solutions of supply chain optimization for DIY & Home Goods reatil chains.

20:00-22:00 Evening reception

JUNE 19, THURSDAY, THIRD DAY OF THE FORUM

10:00-13:00
Business excursion to Moscow retail DIY-chains.