Businessforum "FASHION DIRECTOR"
March 27-28 2008
Москва, Гостиница "Милан"
MAIN TOPIC
27 - 28 march 2008, Moscow, hotel "Milan"
- The 1st Forum for owners and CEOs of retail companies selling clothes, shoes
and accessories in mass-market segment -
“FASHION RETAIL 2008: ORGANIC GROWTH AND FRANCHISING ON THE FREE NICHES MARKET. STRATEGIES FOR FEDERAL AND LOCAL LEADERS”
WHAT IS ON FORUM:
The 1st All-Russian Business-Forum for owners and CEOs of retail companies selling clothes, shoes and accessories in mass-market segment
350 DELEGATES. All Russian regions and CIS countries
20 session, discussion of the key development questions, 40 REPORTS FROM OWNERS AND DIRECTORS OF RETAIL COMPANIES AND MARKET EXPERTS
The main focus is – STRATEGIES OF FAST GROWTH for federal and local leaders. NEW OPPORTUNITIES FOR FAST REPLICATION OF NEW OBJECTS and strategic partnership
100% CONTACTS AND INFORMATION – informal atmosphere for comfortable and affective communication
KEY TOPICS:
SECTORS OF FAST GROWTH AND FREE NICHES. How will change of key market trends influence on fashion retail in Russia?
SEARCH for stable BALANCE of retail operators, managing companies and investors’ interests. Developing prospective platform for strategic partnership
How will CONSUMERS’ HYPERSEGMENTATION affect various formats prospects in fashion retail? SETTING FORMATS and positioning technologies
SEARCH FOR EFFICIENT FRANCHISING-PARTNERS ON THE LOCAL MARKETS. System of future partner assessment and key requirements of licensing agreement
SPECIAL SESSIONS
INVESTMENTS IN FASHION. Are the investors ready to invest in fashion retail chains development?
SHOPPING AREA PLANNING. Summary analysis ideas of visual merchandising from European and Asian markets
MANAGING complex SYSTEM OF COMMUNICATION WITH CUSTOMERS: marketing-mix, work in the sales area, loyalty programs
PLANNING AND ORGANIZATIONS OF SALES AND PROMO-ZONESИ. Ways to reduce loss from OUT-OF-
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