Food Business 2009: Counterstrategy against Sales Decline! Registration is open!

Credit crunch has instantaneously changed traditional balance of forces in the food market. Retail chains wind up their development programs. Production and agricultural holdings reduce their growth rates. Liquidity issues (a) changed the fundamental role of suppliers in no time, turning them into key “creditors” of the industry and (b) changed strategic priorities by 100% - super fast growth is no longer a target but a source of problems.

Soon we will be facing the major challenge – the system threat: decline in consumer demand and sales volumes, which can “close” the circle and give rise to the knock-on effect. The risk zone is spreading to cover the prioritized consumer group – the middle class. We already have the first signals. The largest research agencies anticipate consumption shrink and shift of focus to the cheep products. In September the middle class reduced expenditures on food stuff by 5%. Dismissal of staff and anticipated decline of incomes imply further worsening of the situation.

Given the above conditions, the major annual congress of the food retail leaders – Food Director – becomes more important, acquires fundamentally new meaning, becoming a shared industry platform for the development of anti-crisis action plan. For the first time the retail chains invite leading manufacturers, largest distributors and agricultural holdings for their traditional congress to take part in the equal rights dialogue and development of joint solutions to prevent the system crisis of the market. Unlimited powers and personal trust to each other guarantee positive results of the meeting and implementation of all solutions. Within the frames of two-sided relations and within the market in general.

This is a mission which Food Business 2009 Summit – XIV International Food Market Congress, the successor of Food Director forum, commits to. The Summit will be held in Moscow, in a new place – in Europeisky Congress Center and Trade Center with the same name, the winner of the World Retail Awards 2008 and Retail Grand-Prix 2007.

New Year sales, unbiased assessment of credit liabilities as of the beginning of the year and inevitable transparency of financial market will form the information basis and ensure the conditions, which will make the February meeting a real turning point from the negative trends. Balanced and equal rights dialog shall be the only one and key remedy for the system collapse in the market.

Registration for the Summit is open. Additional information: 8 (495) 781-11-34, 666-22-46.