Programme

June 3, 2010, Thursday, first day of the Forum


9:00 a.m. – 6:00 p.m.	Registration of Forum participants
9:30 a.m. – 10:00 a.m.	Welcome coffee break, participation in partners’ exhibit
10:00 a.m. – 10:30 a.m. Grand Ballroom	PLENARY SESSION MAIN EVENTS AND TRENDS IN THE GLOBAL FASHION INDUSTRY IN 2009–2010. PRESENT DYNAMICS IN CONSUMPTION.
Speaker:	ALINA TOLKACHEVA, Docent at The State University of Management, Specialist, Institute of Economics and Finance SINERGHIA
10:30 a.m. – 11:45 a.m. Grand Ballroom	PLENARY SESSION CHIEF EXECUTIVES on KEY TOPICS
Key topics:	How is the fashion market and business changing due to crisis-related pressures and development of own chains in Russia by multinational brands? Market strategies of Russian market leaders. What ideas allowed them to develop their business during a recession? Developments in the regional markets and reconsideration of franchising relationships. What decisions allow for more accurate satisfaction of demand in the regions? Changes inside companies and factors that influenced those changes.
Session moderator:	DMITRIY LEVITSKIY, Partner, Consultant, Retail Training Group (among clients - Levis, МЕХХ, Sela, Esprit, Reebok, Finn Flarе)
Participants:	ANIKO KOSTYAL, Expansion Director Northern, Central&Eastern Europe, Mango ALEXANDER LOPATIN, President, F.D. Lab Group, Member of the forum’s Expert Council KSENIYA RYASOVA, Head of Finn Flare Russia, Member of the forum’s Expert Council ANDREY BEREZHNOY, General Director, Ralf Ringer, Member of the forum’s Expert Council ALEXEY PSHENICHNY, General Director, Vysshaya Liga sporting goods chain, Member of the forum’s Expert Council
11:45 a.m. – 12:15 p.m.	Coffee break, participation in partners’ exhibit
12:15 p.m. – 1:15 p.m. Grand Ballroom	ROUNDTABLE COUNCIL OF MARKETING EXPERTS AND ANALYSTS
Key topics:	How did the consumer profile change? What could be expected from the consumer in 2011? Summary picture of consumer groups and their preferences as seen by companies from different segments of Russian fashion market. Green shoots 2010: Which segments? Which formats? Which products?
Session moderator:	KARINA BASHAROVA, Business coach, psychologist, consultant
Participants:	ELENA ANAYKO, Marketing & PR director, Kenguru network of Goods for newly-born and maternity care stores TATIANA PYSARZHEVSKAYA, Brand Manager Tom Farr ELENA KABANOVA, Marketing & PR director, Snegnaya Koroleva OLGA KUZNETSOVA, Marketing director, Rikki-Tikki ТАTIANA KOMISSAROVA, Head of Market Management Laboratory in Higher School of Marketing and Business Development
1:15 p.m. – 2:00 p.m.	Lunch
2:00 p.m. – 3:00 p.m. Grand Ballroom	ROUNDTABLE FRANCHISING: CRISIS RELATIONSHIP MANAGEMENT
Key topics:	Managing relationships during the crisis: what has been happening and will be happening with the franchisor – franchisee relationships in the capitals and regions. Will the firm or the flexible model of franchisor behavior bring a long-term success?
Moderator:	DMITRIY LEVITSKIY, Partner, Consultant, Retail Training Group (among clients - Levis, МЕХХ, Sela, Esprit, Reebok, Finn Flarе)
Participants:	ANDREY KUPRIYANOV, Director for corporate development, Member of the Board of Directors, Glance ANNA IVANOVA, Director, Saratov representative office of RUSPUBLICA OLGA KUZNETSOVA, Marketing director, Rikki-Tikki
3:00 p.m. – 4:00 p.m. Grand Ballroom	SPECIAL SESSION RETAIL FRANCHISE SUMMIT. BRANDS WITH POTENTIAL IN RUSSIA 60 minutes for discussion with potential partners – leading international brands
Session moderator:	BRENDAN DORRIAN, Founder and Chief Executive Officer, Global Retail Network, Member of the forum’s Expert Council
Presentation of brands:	Aftershock, La Vie En Rose, FakeBake, Linens N'Things, All Saints, Peter Werth, Polaroid, Pumpkin Patch, Sharper Image, Strasburg Children, The Bombay Company, Little Mismatched, , Me&City, Meterbonwe, Joshua Peters, BEDO
4:00 p.m. – 4:30 p.m.	Coffee break, participation in partners’ exhibit
4:30 p.m. – 5:15 p.m. Grand Ballroom	PLENARY SESSION CUSTOMS: DOES THE NEW UNION GIVE A GREEN LIGHT?
Key topics:	Customs union of Belarus, Kazakhstan, and Russia: positives and negatives for the fashion industry.
Speaker:	GALINA DONTSOVA, Senior Manager, Ernst&Young
5:15 p.m. – 5:30 p.m. Grand Ballroom	CAS-STUDY INTERNATIONAL LOGISTICS BREAKOUT: NEW SOLUTION FOR FASHION INDUSTRY The case-study is based on company Free Line solution, probed on shipping goods from Europe and China. The solution helps to minimize customs processing terms and optimize shipping and customs expenses.
Speaker:	Alexey Nadjar, General Director, Free Lines
5:30 p.m. – 5:45 p.m.	Break
5:45 p.m. – 6:45 p.m. Grand Ballroom	ROUNDTABLE DEVELOPMENT STRATEGIES FOR PRIVATE LABELS IN RUSSIA
Key topics:	Diversification of collections, control over retail sales, fresh marketing and advertising. Investment in what areas will, at present, lead to the highest return?
Session moderator:	ANNA LEBSAK-KLEIMANS, General Director, Fashion Consulting Group (among clients F.D. Lab, Hermes, InCity, Baon, Carlo Pazolini, Colin`s and other)
Participants:	IRINA NIKOFOROVA, President, ZIMALETTO SERGEY SARKISOV, Vice-President of the Corporation ECONICA VLADISLAV GRANOVSKY, President, Vassa, Member of the forum’s Expert Council VLADIMIR MOSIN, General Director, Familya RUBEN ARUTYUNYAN, President, Henderson Russia
5:45 p.m. – 6:45 p.m. Small Meeting Hall	ROUNDTABLE DOMESTIC PRODUCTION: WHAT ARE OUR COMPETITIVE ADVANTAGES?
Key topics:	What competitive advantages of Russian manufacturers are able to outweigh the low price factor – how to compete outside the pricing niche? Under what conditions would ordering parties make a choice in favor of Russian manufacturers? What solutions regarding incentives for manufacturing in Russia are offered by the Government of the Russian Federation? Presentation of programs to support design in various countries of the world (Italy, Turkey, France, etc.), what ideas could be implemented in Russia?
Discussion moderator:	ANNA IVANOVA, Director, Saratov representative office of RUSPUBLICA chain of Russian designers’ regional stores, designer of Anna Ivanova line
Participants:	ALEXANDER BELOUSOV, General Director, ArtLen OLGA EREMEYEVA, Expert (before - General Director, Vesch! retail chain), Member of the forum’s Expert Council ALEXANDER MALYUGIN, General Director, Manufactura Malyugina NINO SAMSONADZE, Partner Matrix Sonsulting Group, Consultant of the National Academy of the fashion industry
7:00 p.m. Leningrad Bar	Dinner, musical and entertainment programs, informal interaction of participants.

June 4, 2010, Friday, second day of the Forum


9:30 a.m. – 10:00 a.m.	Registration of Forum participants, welcome coffee break
10:00 a.m. – 11:15 a.m. Grand Ballroom	ROUNDTABLE TENANTS AND LANDLORDS: "BULLS" AND "BEARS" IN THE RENTAL MARKE
Discussion moderator:	YULIA DALNOVA, Director, Department of trading real estate, Knight Frank
Participants:	NATALIA ORESHINA, General Director, Art Properties, Representative of The International Council of Shopping Centres OLA INGVALDSSON, Head of Destinations, IKEA MOS (Retail & Property) JULIA TIMOFEEVA, Lease Manager Classic Fashion, IKEA MOS (Retail & Property) ANDREY YERMILOV, General Director, RTDA Association
11:15 a.m. – 11:30 a.m.	Coffee break, participation in partners’ exhibit
11:30 a.m. – 12:15 p.m. Grand Ballroom	PRACTICUM TECHNOLOGY ANALYSIS, PLANNING AND MANAGEMENT OF FASHION BUSINESS FROM THE WORLD'S LEADING IT-COMPANY Business Intelligence and Assortment Planning programs are the key strategy applications while keep moving to the diversified offers to the clients. The advanced technology of Oracle - the world IT industry leader - are in great demand on the Russian market and promote integration of Russian retail chains into the global economy. Borlas Retail and Dr.Weigandt, partners of Oracle, ready to share the practice of implementation of integrated solutions based on Oracle technologies in Russia.
Speakers:	LIUBOV RYBAKOVA, General Director, Borlas Retail Aleksander Kulakov, Director of Business Development in the CIS, Dr. Weigandt Software und Systeme GmbH
12:15 p.m. – 12:45 p.m.	Coffee break, participation in partners’ exhibit
12:45 p.m. – 1:40 p.m. Grand Ballroom	WORKSHOP: MODERN BUSINESS MECHANICS VISUAL MERCHANDIZING AND SHOWCASING
Speaker:	DMITRY GALUN, Chief Merchandizer, Sela Russia
1:40 p.m. – 2:00 p.m. Grand Ballroom	COLUMBUS CAS-STUDY IT-MODERNIZATION AS A KEY ASPECT OF BUSINESS DEVELOPMENT
Speaker:	ALEXANDER GALPERIN, CIO, Ecco
2:00 p.m. – 2:45 p.m.	Lunch, participation in partners` exhibit
2:45 p.m. – 3:15 p.m. Grand Ballroom	THREE BUSINESS CASES "SELLING” PR FOR FASHION-BRANDS Three cases are focused on the three players of the Russian fashion-market, how they use PR-solutions to achieve their own goals and business growth. In focus: European brand - an operator of the teen’s clothes segment; a federal chain of the women’s clothes stores, actively developing the franchise model; a chain of the shoes stores "middle+" segment, whose customers are the readers of the glossy magazines, the "first tier".
Speaker:	EVGENIY MALYSHEV, General Director, PR-agency Icon Communications
3:15 p.m. – 3:30 p.m.	Break
3:30 p.m. – 4:15 p.m. Grand Ballroom	FOCUS SESSION SUPPLY SYSTEM AND CUSTOMER’S SEGMENTATION, WHICH WE EXPECTED 45 minutes with Alexey Pshenichnyi, General Director and the leader of the "Vyshaya Liga" - the largest regional sports stores chain in Russia. Why are the system of relationships with suppliers and new target groups of customers at the center of his attention? And what solutions did he come up with his team?
4:15 p.m. – 4:30 p.m.	Coffee break
4:30 p.m. – 5:15 p.m. Grand Ballroom	WORKSHOP: MODERN BUSINESS MECHANICS EXAMPLES OF SUCCESSFUL FASHION MARKETING
Key topics:	Best crisis experience in marketing. “Fresh” loyalty programs, marketing campaigns, etc.
Moderator:	VLADIMIR GRIDIN, Fashion Editor, Ya Pokupayu, Leading Russian Network of shopping-guide magazines
Participants :	EVGENIY TSIVIN, General Director, EDMINS ALEXANDER GREB, Head of Advertising and PR Department, Ralf Ringer
5:15 p.m.	Forum closing